An integrated framework
A POWERFUL WAY FOR BOARDS TO MEASURE AND MANAGE CORPORATE REPUTATION
RepWatch®
Is your company valuable or vulnerable?
The only way to tell whether your corporate reputation can survive a crisis, or creeping loss of trust, is to measure and monitor what the community thinks and says about you.
An organisation’s reputation can be its greatest long-term competitive advantage – or its biggest liability. When managed poorly, it can decimate shareholder value and shatter the status of Board Directors and c-level executives.
While many companies track customer and staff sentiment through brand trackers and Net Promoter Scores, they haven’t come up with a way to properly measure their public reputation.
A company’s standing with the public is arguably the most important facet of its overall reputation because public opinion is what drives government regulation.
That’s why we have developed a reputation management tool designed specifically for Boards, specifically on public reputation.
Reputation risk management involves more than just effective communication. It requires external relations activities integrated with risk management practices, a strong operating culture, and corporate preparedness.
Apollo RepWatch® can help strengthen the reputation of any organisation.
An Integrated framework
manage your reputation
MAKE BETTER DECISIONS WITH
REPWATCH®
Our approach
Every industry has unique reputational drivers, based on current community attitudes and values. Apollo RepRisk provides Boards with:
An up-to-date understanding of your company’s unique drivers of public reputation
A complete public reputation risk assessment of your business (using a weighted scoring system)
An evaluation of how your company rates on sentiment compared to the rest of their industry
Qualitative consumer insights
A public reputation metric that can be tracked over time.
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