An integrated framework

The only way to tell whether your corporate reputation can survive a crisis, or creeping loss of trust, is to measure and monitor what the community thinks and says about you.

An organisation’s reputation can be its greatest long-term competitive advantage – or its biggest liability. When managed poorly, it can decimate shareholder value and shatter the status of Board Directors and c-level executives.

While many companies track customer and staff sentiment through brand trackers and Net Promoter Scores, they haven’t come up with a way to properly measure their public reputation.

A company’s standing with the public is arguably the most important facet of its overall reputation because public opinion is what drives government regulation.

That’s why we have developed a reputation management tool designed specifically for Boards, specifically on public reputation.

An Integrated framework