Non-executive Directors are increasingly seeking the assurance of independent advice on key issues, whether that is for legal, audit, compliance or reputational challenges.

Of these, reputation advice is increasingly being sought by Boards that may not have that capability within their Board structure.

When a crisis hits, Apollo can provide grounded and practical advice to help chart your organisation through uncertain waters.

So too, whether it is presenting financial results, AGMs, general meetings, shareholder engagement, or change management, Apollo can advise the best path.

Policy analysis and political campaigning

Apollo provides senior counsel on government relations, regulatory strategy and political engagement.

Our advisers bring first-hand experience from the highest levels of government, offering informed insight into how policy is developed, decisions are made and influence is exercised.

We design and execute targeted Advocacy strategies that identify the most effective Parliamentary and bureaucratic pathways to advance your objectives. From policy positioning to coordinated political campaigns, we deliver disciplined, outcomes-focused engagement.

Importantly, we are not lobbyists, so we do not contact Members of Parliament directly.

Strategic media engagement is central to shaping reputation and influencing public debate.

Apollo provides structured, proactive and reactive media relations support across all major Australian outlets.

We leverage established relationships with journalists, editors and industry publications to position your organisation effectively — whether building thought leadership, managing sensitive issues, or responding during a crisis.

Our team can operate as an extension of your inhouse media team or deliver end-to-end implementation, ensuring message discipline, consistency and impact.

Modern CEOs and their Boards are expected to explain to external audiences what their companies do.

Apollo’s media training programs have been developed, improved and strengthened over the last 20 years by professional journalists skilled in their craft.

They arm participants with the tools, techniques and confidence to undertake interviews with TV, radio and newspaper journalists alike, and also assist with their public speaking.

We offer half-day courses for groups of up to five, or more intensive one-on-one training in our market leading Masterclass Program.

They should be part of any CEO, or aspiring CEO’s, professional development.

Both programs include simulated live broadcast scenarios with experienced media professionals, receiving real-time feedback in high-pressure environments.