01
Public Relations
Policy analysis and political campaigning
Apollo provides senior counsel on government relations, regulatory strategy and political engagement. Our advisers bring first-hand experience from the highest levels of government, offering informed insight into how policy is developed, decisions are made and influence is exercised.
We design and execute targeted Advocacy strategies that identify the most effective Parliamentary and bureaucratic pathways to advance your objectives. From policy positioning to coordinated political campaigns, we deliver disciplined, outcomes-focused engagement.
Importantly, we are not lobbyists, so our clients are protected from any suggestion that we are targeting Members of Parliament directly.
02
MEDIA RELATIONS
Strategic media engagement is central to shaping reputation and influencing public debate.
Apollo provides structured, proactive and reactive media relations support across all major Australian outlets.
We leverage established relationships with journalists, editors and industry publications to position your organisation effectively — whether building thought leadership, managing sensitive issues, or responding during a crisis.
Our team can operate as an extension of your internal communications function or deliver end-to-end implementation, ensuring message discipline, consistency and impact.
03
investor relations
Communicate with the market to build credibility and trust in your organisation. Articulate your strategy and business drivers to create and maintain fair value. Services include IPO communications, M&A, regular financial reporting, and analyst perception studies.
04
ISSUES CRISIS MANAGEMENT
One of the greatest tests a CEO, and their Board, will face is successfully managing a crisis.
In most cases, it is a matter of when not if that crisis emerges.
The reputations of decision makers will ultimately be judged by how effectively it is managed.
Apollo provides strategic communications counsel to Boards and Chief Executives to anticipate, prepare for and respond to complex, high-profile issues.
With more than 25 years’ experience in this space, we support leadership teams in managing controversial public matters, protecting stakeholder confidence, and safeguarding enterprise value.
05
BOARD ADVISORY
Non-executive Directors are increasingly seeking the assurance of independent advice on key issues, whether that is for legal matters, audit, compliance or reputational challenges.
Of these, reputation advice is increasingly being sought by Boards with pre-existing legal, operational and financial capability.
Whether it is presenting financial results, AGMs, general meetings, shareholder engagement, or change management, Apollo can advise the best path.
So too, when a crisis hits, Apollo can provide grounded and practical advice to help chart your organisation through uncertain waters.
06
CRISIS COMMUNICATIONS
Apollo brings deep cross-sector experience in managing operational, financial and people-related crises.
We advise leadership teams through time-critical situations, ensuring clear messaging, disciplined execution and alignment across internal and external stakeholders.
We also help organisations prepare for any crisis hits, with a bespoke Cyber Communications Toolkit, providing structured guidance on response protocols, stakeholder engagement and message sequencing so you are prepared before any crisis hits.
07
CORPORATE COMMUNICATIONS
Internal & External Communications
Clear, precise and credible messaging underpins effective leadership.
With decades of experience across journalism, corporate communications and public affairs, Apollo develops nuanced language tailored to diverse stakeholder audiences.
We can provide confidential strategic counsel to support Chief Executives in articulating their vision, performance and strategy with clarity and authenticity.
We work closely with leaders to strengthen stakeholder confidence, enhance executive presence and ensure alignment between strategy and communication.
08
Media Training
Our popular media training program arms clients with confidence and insight into engaging with media.
Pragmatic, tailored, and direct, we simulate live on-air scenarios with broadcast professionals to put your participants in the hot seat, so they can learn and get valuable feedback in real time.
Whether is it an intensive masterclass, executive level training, or groups of 4-5, we teach clients how to answer difficult questions, respond to journalists, and get your message across
A rigorous, practical media training program designed to build confidence and sharpen performance.
Participants engage in simulated live broadcast scenarios with experienced media professionals, receiving real-time feedback in high-pressure environments.
From executive masterclasses to small-group sessions, we equip leaders to manage difficult questions, navigate journalist interviews and communicate with clarity and authority.
09
Research & Data Analysis
Original research is a powerful tool for thought leadership and strategic positioning.
Apollo designs and manages market research programs, conducts rigorous data analysis, and distils key insights to support evidence-based narratives and media engagement strategies.
10
Reputation Management
Apollo’s proprietary RepWatch® methodology provides a structured assessment of organisational reputation across key stakeholder groups.
We identify reputational strengths, vulnerabilities and strategic opportunities to protect and enhance long-term enterprise value.
INDUSTRIES
Below are some of our areas of expertise. Our expert team is committed to the highest standards of discretion, and for that reason we keep our client list confidential.
FINANCIAL SERVICES
INDUSTRY ASSOCIATIONS
AGED CARE
FMCG
HEALTHCARE
ENERGY
TRANSPORT & AVIATION
ENVIRONMENTAL SOCIAL & GOVERNANCE
SPEAK WITH OUR TEAM
+61 417 170 084
Connect with us
Suite 94 | Jones Bay Wharf
26-32 Pirrama Road
Pyrmont NSW Australia 2009